EXPERIENCE & AWARDS

SPARK44 + JAGUAR LAND ROVER

Executive Strategy Director & General Manager, North America 

EXECUTIVE STRATEGY DIRECTOR, NORTH AMERICA

• Head of North American Strategic Planning & Analytics for Spark44, joint venture marketing partner to Jaguar Land Rover (Direct report to NA Managing Director and sideline to Global CSO)

• Grew North American Strategy & Analytics team from three to 14 employees, developing cross-functional strategies for Brand, Social Media, CRM, Digital & Analytics pillars

• Led NA Strategic development and Global collaboration for 10+ Jaguar and 6+ Land Rover/Range Rover new vehicle launches

• Wrote Global launch strategy and co-managed $15MM+, Global EFFIE and AME Platinum-winning “British Villains” Super Bowl campaign for worldwide Jaguar F-TYPE launch

• Managed ongoing LA internal and JLR strategic collaborations with 17 regional partners, including UK, Germany, China, Australia, MENA, Spain, Russia, etc.

• Created first-ever Global Women’s Mentorship & Empowerment program

• Nominated for and completed Spark44 Global Management certification at Berlin School For Creativity

• Represented North America at FINCA, Spark44's Global executive management board meeting 

GENERAL MANAGER, NORTH AMERICA 

• General Manager of Spark44 Los Angeles (~50 employees). Responsible for energizing and mentoring cross-functional teams, curating positive office culture and wellness initiatives, budget expenditures, policies, hiring and operations (partner to CFO and COO)

• Advocate for ~80 Spark44 North America employees within Global framework

• Member of Global General Manager Leadership Team 

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Expertise: Integrated Marketing, Executive Strategy (Business, Brand, Social Media, CRM), Organizational Growth & Change Management, Purpose-Driven Thought Leadership, Critical Problem Solving, Team Building, Mentorship & Coaching

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Awards: 2016 Bronze Global EFFIE | 2015 USA Silver Silver | 2015 AME Platinum for Jaguar "British Villains/Good To Be Bad"