©2018 by Christie Bishop

EXPERIENCE & AWARDS

 
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SPARK44 + JAGUAR LAND ROVER

Executive Strategy Director & General Manager, North America 

EXECUTIVE STRATEGY DIRECTOR, NORTH AMERICA

  • Head of North American Strategic Planning & Analytics for Spark44, joint venture marketing partner to Jaguar Land Rover (Direct report to NA Managing Director and sideline to Global CSO)

  • Grew North American Strategy & Analytics team from three to 14 employees, developing cross-functional strategies for Brand, Social Media, CRM, Digital & Analytics pillars

  • Led NA Strategic development and Global collaboration for 10+ Jaguar and 6+ Land Rover/Range Rover new vehicle launches

  • Wrote Global launch strategy and co-managed $15MM+, Global EFFIE and AME Platinum-winning “British Villains” Super Bowl campaign for worldwide Jaguar F-TYPE launch

  • Managed ongoing LA internal and JLR strategic collaborations with 17 regional partners, including UK, Germany, China, Australia, MENA, Spain, Russia, etc.

  • Created first-ever Global Women’s Mentorship & Empowerment program

  • Nominated for and completed Spark44 Global Management certification at Berlin School For Creativity

  • Represented North America at FINCA, Spark44's Global executive management board meeting 


GENERAL MANAGER, NORTH AMERICA 

  • General Manager of Spark44 Los Angeles (~50 employees). Responsible for energizing and mentoring cross-functional teams, curating positive office culture and wellness initiatives, budget expenditures, policies, hiring and operations (partner to CFO and COO)

  • Advocate for ~80 Spark44 North America employees within Global framework

  • Member of Global General Manager Leadership Team 

Expertise: Integrated Marketing, Executive Strategy (Business, Brand, Social Media, CRM), Organizational Growth & Change Management, Purpose-Driven Thought Leadership, Critical Problem Solving, Team Building, Mentorship & Coaching

Awards: 2016 Bronze Global EFFIE | 2015 USA Silver Silver | 2015 AME Platinum for Jaguar "British Villains/Good To Be Bad"

Jaguar "British Villains" | Super Bowl Campaign
Jaguar "British Villains" | XF/XJ Campaign
Jaguar "Guide to Manners" | XE/F-PACE Campaign
Jaguar "British Invasion" | Full-Line Campaign
Land Rover Discovery Sport 
"Modern Family" Campaign
Jaguar "British Invasion" | Full-Line Campaign
Land Rover Discovery Sport 
"Modern Family" Campaign